Toyota and Teen Vogue Arrive in Style (Giveaway)

This post was written as part of my association with Toyota for Arrive in Style. I received a beauty box and a promotional item as a thank you for participating.  The prize was provided and may be shipped by Toyota.  Toyota is not a sponsor, administrator, or connected in any other way with this giveaway.

Tweetvar fbShare = {size: ‘small’,}         
(function() {
var po = document.createElement(‘script’); po.type = ‘text/javascript’; po.async = true;
po.src = ‘https://apis.google.com/js/plusone.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(po, s);
})();

I have a 17 year old daughter.  That means I’m around a lot of teenage girls.  And while my daughter is not an average teenager (she doesn’t have a cell phone!), I know what other girls her age are doing.  Texting, Instagramming, Facebooking, Tweeting – and unfortunately that often happens while they’re driving.  Because of that Toyota and Teen Vogue developed a safe driving campaign “Arrive in Style,” to raise awareness of the dangers of distracted driving among teenage girls and inspire them to make a mutual commitment with their mothers to drive safely.

While cars today are safer than ever, automobile crashes are the leading cause of death for teenagers.  In 2010 seven teens between the ages of 16 and 19 died every day on average from motor vehicle injuries. ^[1]

As a mom I’m excited to get involved in this campaign because not only do I have an interest in safety in general but with a teenage daughter who is driving with other teenagers, teen driving safety is a particular topic that I like to do outreach and share about.  

Study Reveals Distracted Driving Is Pervasive Among Teen Girls

“Arrive in Style’s” unique approach of involving mothers is based, in part, on the recent study by Toyota and the University of Michicgan Transportation Research Institute (UMTRI), which found a significant correlation between teen and parent driving behaviors, suggesting that parents are a major influence on a teen’s driving habits.

“We know from our Study with the UMTRI that parents who engage in distracting driving behaviors more frequently have teens who engage in distracting behaviors,” said Dr. Tina Seyer.  “It is critical for parents to talk to their teens about driving safety and always be the drivers they want their teens to be.“

In conjunction with the launch of “Arrive in Style”, Toyota released new findings from the Study regarding driving behaviors of teen girls:

◉ 62% of teen girls report using a cell phone while driving (handheld or hands-free).
◉ Nearly 30% of teen girls reads a text or email once or more every time they drive.
◉ 23% of teen girls repsond to a text once or more every time they drive.
◉ 19% of teen girls report that they have extended conversations via text message while driving.
◉ 51% of teen girls say they search for music on a portable music player, such as an iPod, while driving.
◉ 12% of teen girls report that they update or check social media, such as Facebook or Twitter while driving.
◉ 70% of teen girls report they drive with two or three teen passengers and no adults in their car, which is associated with a doubling of a driver’s risk of being killed in a crash, as compared to having no passengers.^[2] 

The “Arrive in Style” online hub, features Toyota’s Mutual Driving Agreement that mothers and daughters can e-sign and share via Facebook for a chance to win monthly prizes.   We signed it – if you have a teenage daughter I encourage you to go through it together and sign it too.

In addition to signing the Agreement, teens can upload a photo on the microsite for them and their mom “air driving” for a chance to win a trip to New York City to be featured in the February 2014 issue of Teen Vogue.

____________________

[1]The Centers for Disease Control and Prevention, Web-based Injury Statistics Query and Reporting System, Sept 28, 2012
^[2]AAA Foundation for Traffic Safety, “Teen Driver Risk in Relation to Age and Number of Passengers” May 2012

You can enter to win a beauty box valued at over $100 to help promote Teen Driving Safety.

var idcomments_post_id = ‘0352’
var idcomments_post_url = ‘http://www.threedifferentdirections.com/blog/toyota-and-teen-vogue-arrive-in-style-giveaway.html’;