BREAST CANCER AWARENESS
During the month of October, Aveda donates a portion of the proceeds from the sale of each special edition Pink Ribbon Hand Relief™ product to the Breast Cancer Research Foundation. The Foundation is a nonprofit organization founded in 1993 by Evelyn H. Lauder and dedicated to funding clinical and genetic research on breast cancer at medical institutions across the globe.
In alignment with Aveda’s mission, Breast Cancer Awareness donations from Aveda North America are used to explore the environmental causes and links to breast cancer, such as exposures to toxic chemicals and pollutants. For a number of years Aveda’s funding has been directed to a research project at Columbia University in New York that studies the interaction between environmental exposures and genetic susceptibility to breast cancer.
Since 2004, Aveda has contributed over $1.5 million to the Breast Cancer Research Foundation. In addition to the corporation’s contributions, Aveda employees and guests also have an opportunity to donate to the BCRF through fundraising activities held by the Aveda network throughout the month of October.
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