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I wanted to fill you in on an incredible project that vitaminwater® has taken on that I think may be of interest to you all, especially as the holiday season is approaching.
As a parent, I know how important it is that my child is properly nourished in order to thrive. It’s that reason exactly that vitaminwater® <3s Vitamin Angels, a charity dedicated to providing essential nutrients to undernourished children around the world. vitaminwater® is already helping Vitamin Angels reach more than 2 million children through a monetary donation, but would like your support to help them reach another one million children!
Earlier this summer and in an effort to help spread the word about Vitamin Angels, vitaminwater® asked the Tongal community (a social platform that delivers a fresh solution to sourcing video content) what their world would be without the letter ‘A’. Why ‘A,’ you ask? Vitamin Angels focuses on this vitamin because an estimated 190 million children under five suffer from vitamin A deficiency, a major underlying cause of child mortality and blindness around the world.
The response from the Tongal community was overwhelming (over 400 ideas submitted!) and resulted in the creation of three poignant videos in particular that vitaminwater® has decided to share. For every view of one of the videos, vitaminwater® will donate $0.25, the equivalent of one year’s worth of vital Vitamin A for a child.
+ “Without the A” produced by Reggie Schickel from Urbana, IL (based on idea from Diana Tay from Los Angeles, CA)
+ “Candid Moments Without the A” produced by Marcus Thomas from Los Angeles, CA (based on an idea from Jacob Silva from Escondido, CA)
+ “Notes on the Letter A” produced by Jonathan Langager from Los Angeles, CA
We would love for you to watch and share these videos with your friends and family and encourage them to do the same! The more video views, the more vitamins can be supplied and most importantly, the more children we can help!
You can also click on to vitaminwater.com to learn more about why vitaminwater® <3s Vitamin Angels.