Inspiration in Your Eyes

An innovation in eye care, inspired by the eye itself!

Biotrue is inspired by the biology of your eyes™. It goes beyond cleaning by being the only* solution to bring together three bio-inspired innovations:

  • Has a lubricant found naturally in your eyes
  • Matches the pH of healthy tears
  • Keeps certain beneficial tear proteins active

Biotrue works like your eyes to provide you with the health and comfort your eyes deserve. So you’ll find it easier on your eyes.

I got to try this new new contact lens solution.  I am a current user of Bausch + Lomb’s renu formula, which I’ve been quite happy with over the years.  However, the older I’m getting the more I notice my contacts feeling “dry & sticky” on my eyes.  Where once I was able to wear my contacts from morning to night, now I find my eyes get dry around dinner time, making me either rub them a lot or taking my contacts out to alleviate the irritation.

I find the Biotrue keeps my eyes hydrated for much longer periods of time when I’m wearing my contacts.  The other day I had them in from 8AM through to 1AM – and only found myself feeling irritated at about 11PM or so.  That’s about 15 hours.  I was pretty impressed.  I have also found that I don’t have any problems getting my contacts in the next morning after a late night.  Something that’s usually been a hassle even with the renu.  It seems that the hyaluronan (a lubricant found throughout the body) in the Biotrue really helps to provide constant hydrating of the eyes, which in turn helps keep my eyes from having to “catch up” in terms of being ready to wear my contacts again.

Bausch + Lomb is offering an exciting opportunity to win an all-expenses paid trip for two to celebrate the launch of its new product, Biotrue™ multi-purpose contact lens solution!  Just as the makers of Biotrue™ sought inspiration from the eyes in developing the product, B+L is encouraging visual inspiration through its “Inspiration in Your Eyes” Contest on Facebook.

Through September 30th, readers are invited to enter the “Inspiration in Your Eyes” contest at The contest asks consumers to share a story about the U.S. location most visually inspiring to them, and the grand prize winner will receive the experience of a lifetime— an all-expenses paid trip for two to one of the top 10 visually inspiring places in the U.S. These sites were identified through a recent survey conducted by B+L and Bert Sperling of The locations are:

  • Grand Canyon (Arizona)
  • Yellowstone National Park (Wyoming)
  • Great Smoky Mountains National Park (Tennessee)                                                   
  • Statue of Liberty (New York)                                                                                    
  • Golden Gate Bridge (California)                                                                               
  • Glacier National Park (Montana)                                                                               
  • Waimea Canyon (Hawaii)                                                                               
  • Columbia River Gorge (Oregon)                                                                               
  • Garden of the Gods (Colorado)                                                                               
  • Glacier Bay National Park (Alaska)

For more information, please visit
For more information about Biotrue™ multi-purpose solution, please visit your local eye care practitioner and

 “This post was written for Bausch + Lomb who provided the complimentary product in exchange for my honest review”

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