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Delicious Taste, With Fewer Calories

   Published Date: 01/31/2011
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Actress Kim Cattrall poses at the launch of the new I Can’t Believe It’s Not Butter “You Can Have It All” campaign at Butter Restaurant, Wednesday, Jan. 26, 2011 in New York. (Jason DeCrow/AP Images for I Can’t Believe It’s Not Butter)Uncompromising Actress Kim Cattrall Shows Women They Can Have It All With I Can’t Believe It’s Not Butter!® Spread In the Brand’s Newest Campaign

It’s time to forget everything you thought you knew about compromising taste for fewer calories. Just ask Kim Cattrall. As part of its new campaign, I Can’t Believe It’s Not Butter!® has partnered with Ms. Cattrall to show consumers they can have it all — especially when it comes to their food. Featuring a rich and delicious fresh butter taste, I Can’t Believe It’s Not Butter! delivers flavor without compromise.

Ms. Cattrall will appear in the new I Can’t Believe It’s Not Butter! campaign as the star of a series of television commercials slated to air in March 2011. In a savvy style reminiscent of her famous television series role, Ms. Cattrall plays out some clever storylines that place her in the company of delicious-looking men and delectable food, brought to life by a series of clever double entendres and some fun wordplay.

“I do love to eat, but I strive to eat well — so I love having a choice that I can feel good about using every day,” said Ms. Cattrall. “I Can’t Believe It’s Not Butter! tastes as great as fresh butter and I feel satisfied when I eat it, so I don’t have to compromise.”

To highlight the great taste and versatility of I Can’t Believe It’s Not Butter!, Chef Alex Guarnaschelli of Butter Restaurant in New York City created six exclusive recipes inspired by the fresh butter taste for the campaign launch. From a Fresh Cranberry Spread for toast to I Can’t Believe It’s Not Butter! Cookies, the recipes featuring I Can’t Believe It’s Not Butter! are highlighted on www.icantbelieveitsnotbutter.com.

The new campaign also supports the launch of two new I Can’t Believe It’s Not Butter! varieties, making it easier than ever to infuse fresh butter taste into foods without compromise:

  • New I Can’t Believe It’s Not Butter! Spray made with Extra Virgin Olive Oil is a perfect topping for chicken and vegetables.
  • New I Can’t Believe It’s Not Butter! Whipped & Creamy Taste has a creamy texture and tastes indulgent.

For information and full nutrition facts, and to view Chef Alex Guarnaschelli’s exclusive recipes, visit www.icantbelieveitsnotbutter.com or follow the brand on Twitter, www.twitter.com/ICBINotButter.

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