Becoming a better marketer is something almost every business owner wants to achieve, but seldom knows how to make an effort to do so. This can be a difficult task, especially if you’ve only worked with marketing on a practical level in regards to the mediums you distribute content. However, if getting better at marketing is something you’ve been aiming at doing, then I’ve provided a few helpful tips on how to get started. Check them out below:
Perhaps one of the biggest secrets of the world’s best marketers is that they’re constantly students. After all, this is an ever-changing industry. However, beyond keeping up with the latest-and-greatest practices, it’s also important to consider what’s going with a mix of thought leadership, trends, and even tools that are new for you. Which, getting started with isn’t always the easiest task.
The most significant thing we have problems with consistently studying is either not reading the materials we need or not knowing where to look. From ebooks to blog posts, it’s good to accept as many sources as you can, honing in on what’s best for you. Furthermore, start researching latest trends, as well as how they’re going to impact your business; for example, according to Smart Insights, 18 percent of local searches done on mobile devices lead to a sale within the day, which goes to show how local SEO can make a noteworthy difference for your company. Take your time in becoming engulfed with new readings every week, maximizing the return on your efforts.
Run Some Testing
Another smart marketing strategy is running tests on what’s working and what’s not. Although that might sound ambiguous, there are quite a few strategies you could use to bring about better results for your business. From tracking the copy on your emails to trying different variations in timing on social, the goal for testing isn’t necessarily to assess everything, but rather strengthen where your weak points lie. And to assess this first comes with learning what could be improved.
First and foremost, try to gather any metrics you’ve currently been using to see how you fair against the averages. This will start to give you a better picture of how things look in comparison to the competition, as well as will give you a starting point. I’ll note that certain use cases will assess different solutions, for example, as noted by ConversionXL, in a comparison between two exact web copies (called an A/A test) where one had a slightly different treatment came up with 15 percent more clicks. See what type of testing might become useful for your marketing efforts, as this is an excellent consideration to use long-term.
Although it might sound obvious, you’d be surprised at the number of marketers who try to shy away from feedback. This is perhaps a marketer’s best friend as it tells you what’s going right and what’s going wrong with your approach. Even if this doesn’t sound like too much fun, it’s also something that when done the right way, will provide much better results, which is why you should implement a system that welcomes comments.
If you haven’t already, try to set up a comment or feedback section on your website, making it clear in your UX flow that this is an encouraged practice. Furthermore, as noted by LucidPress, with 64 percent of consumers citing a shared value as the primary reason they have a relationship with a brand, it’s important to interact with this feedback genuinely and constructively rather than shelling out a canned response. Your goal should be to develop a dialogue and converting that into quantitative data that can be used to improve moving forward. Plus, this is the best chance you’re going to have at building a solid community, so embrace this as a chance to win more of a community.
Keep Your Efforts Consistent
Finally, in the midst of all these new practices, keeping them going at a consistent pace will help improve both your company and branding in the long-run. As noted by Bop Design, with 60 percent of consumers expecting a consistent experience when dealing with brands across all platforms, this has become practically an expectation and one that you should take pretty seriously. Create a calendar of when you’re going to approach these items and stick to it, giving yourself a good amount of pacing to work through. Because although this feedback loop will be hard to get in the habit of, it’s also something that might save your business.
What are some tricks you’ve used to learn how to become a better marketer? Comment with your answers below!