Start with Why: The Secret to Inspiring Action in a World of What

Imagine this: You’re standing at the edge of a vast ocean of possibilities, but instead of diving into the waves of innovation, you’re stuck on the shore, wondering why some people and companies soar while others sink. I’ve spent years pondering this, much like Simon Sinek did in his groundbreaking exploration of leadership. What if the key isn’t in what you do, but why you do it? Today, let’s embark on a journey to uncover how starting with “Why” can transform not just businesses, but lives, communities, and even the world.

At the heart of this idea is the Golden Circle—a simple yet profound framework with three layers: What, How, and Why. Most organizations and leaders communicate from the outside in. They tell you what they make—a computer, a phone, a service. Then, maybe how they do it better or differently. But the inspired ones? They flip the script. They start with Why: their purpose, their belief, the reason they get out of bed each morning.

So, what does this mean for you? Whether you’re a CEO, a teacher, or an entrepreneur, ask yourself: Why do I do this? Rediscover your purpose, and communicate it first.

Watch this TED talk given in 2009 by Simon Sinek (It’s not very long, but well worth the time spent).  In it he explores why: Apple didn’t just sell computers, why the Wright Brothers despite having no money invented, built, and flew the world’s first successful airplane.  Or consider Martin Luther King Jr. He didn’t rally 250,000 people to Washington, D.C., with a detailed plan. No, he shared a dream.  And find out why science backs up the reasoning of the “Why” being more effective than the reasoning of “What”.

As we face uncertain times—AI revolutions and social shifts—leaders who inspire will thrive. Don’t just do more; believe more. Start with Why, and watch the world respond. Who’s with me? Let’s inspire action, one purpose at a time.