I like to keep a well stocked freezer. Knowing that I can make a meal on the fly is important to me. Whether it's because I did not do a good job meal planning for the week, I forgot to thaw meat for dinner, we decide at the last minute to have guests, or because I just don't feel like cooking something from scratch. Being able to shop for those frozen goods online AND have someone deliver them to my front door...well that's just the icing on the cake. And I do that with Schwan's.